Much of the transportation industry is still being run on old computers with green text menus. In the face of that, ITG Transportation Services is leading the charge towards modernization by embracing technology wherever it can make an impact. Their brand did not reflect such a forward-looking drive so they put Art + War to work fixing that.
PROCESS
We wanted the brand to feel clean and innovative so we reworked it from top to bottom. New secondary colors provide a fresh pop and we developed an image treatment that gives depth and interest to the core blue of the brand. Clean, modern typography rounds out the updated style guide.
APPLICATION
The centerpiece of the rebrand is the updated ITG website. We put the new brand elements to use and combined it with a novel navigational method that makes the site immersive and fun to play with. Adding full screen motion to the landing page gives the site energy and drama. ITG customers have commented how much they enjoy the new site. It's the perfect compliment to the powerful service tools ITG provides under the hood.
"Since kicking off our new site, web traffic is up 60% and revenue has jumped 35% year over year."
Dan – VP Sales & Development
PARTNERSHIP RESULTS
The creative team at Art + War was instrumental in helping us articulate our “why” and helped convey our story in a clear, concise, and powerful way. The process was simple, the ideas were creative and unique, and the result was a site that is significantly better than the competition.
Dan – VP Sales & Development