Gordon Marketing presents “The Rising Stars”
Trip to New Orleans, Louisiana – January, 2019.
In January, every year, Gordon Marketing takes a group of new, producing, street-level insurance agents on a trip to New Orleans. In 2019, the theme for the promotional campaign was “The Big Easy Bourbon Blast.”
The Vice President of the company loved the idea of creating a classic, film noir, stylized campaign complete with posters, postcards, and a black and white 1930s movie trailer. I art directed and managed the project. Graphic Designer, Jasmine Stephens took the beautiful black and white photographs. She designed the logo for the event and created the layouts for the posters and postcards.
Timothy Martin, our Video Production Manager, wrote the script and handled the voice-over work for the movie trailer. Joshua Shadoan, our Video Editor did a masterful job putting together all the video.
After the initial campaign launched, the President of the company requested we create a color video highlighting all the things to do and see in New Orleans, something to entice insurance agents to want to win this trip. Timothy wrote another script, and we managed to get the Founder and CEO of Gordon Marketing, Dick Gordon, to come in and film sequences for the video. As you can see, we have a great team.
