Gloria Fashion Show 2018

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Gloria Fashion Show is a live showcase organized by Finland’s leading Lifestyle & Fashion periodical, Gloria.

The Gloria team asked us to create visuals for the Fashion show, based on the show’s Palazzo theme. The challenge was to create a set of intriguing visuals that would work as an entertaining backbone to the show whilst drawing the attention to the catwalk.
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We decided on a three-part structure where each of the acts centers around a character, loosely following a back story that mixed Italian mythology and recorded history.

The Reel

The story in three acts

Part one of the show begins with a countdown, after which we see a shot of Thyrus the sea dragon, who's been taken captive by St Marcus. Thyrus is forced to gather souls of sunken sailors to act as soldiers in the catholic church's war against Aradia the Witch Queen.

In part two we rise from the depths of the sea to the realm of men in Venetia, where St. Marcus is setting off to fight Aradia on his paddle wheel gondola.

Part three shows Aradia breaking the spell that forces Thyrus to bid to St. Marcus's will. Aradia then defeats St. Marcus with the help of Thyrus, followed by a great celebration.

The real story of Gloria Fashion Show is of course told by the models and clothes on the runway, and enjoying the show is not dependent on following and understanding the story behind the visuals. Having a back story for the visuals however elevated the project by giving the production team a dramatic arch that we could follow each step of the way.

Shots from the venue