Client → 262 TOWERS
Agency → MEDYABABA
Creative Director → Teoman DEMİRTAŞ
Art Director → Gizem KAPAR
Brand Design → Serap ÖZEL, Mohammad DARWISH, Seda UTKU, Fatih HALAK
Brand Strategy → Buse EKELİK, Ece ÇOLPAN
Copywriter → Miraycan MUTLU, Ceren TERZİ

A language was established when the foundations of the project, which was the first tower in Kocaeli and which brought prestige to the city, were laid. The strong, prestigious structure of the project is intended to bring together the "BURDA SENSİN/You are ... in here" pattern used in as the slogan along with the title like "King, Princess, Ceo" to emphasize the power and prestige of the people who were going to live in the project. At the same time, quality, service, such as the tower is the highest level is requested to be given. The models used were preferred both from the characteristics that people could recognize and from people who could perceive the perception. The colors used were chosen as white, blue and gold colors in the brand identity.

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Kocaeli’nin ilk tower’ı olan ve şehre prestij kazandıran proje için temelleri atılırken bir dil oluşturulmuştur. Projenin güçlü, prestijli yapısı ortaya konmak istenmesi ile “BURDA SENSİN” kalıbı kullanılan “Kral, Prenses, Ceo” ünvanları ile birleştirilerek projede yer alacak kişilerin gücüne ve prestijine vurgulanmıştır. Aynı zamanda kalite, hizmet gibi kavramların bu Tower’da üst düzeyde olduğu verilmek istenmiştir. Kullanılan modeller hem insanların tanıyabileceği karakteristik özelliklerden hem de algıyı çekebilecek kişilerden tercih edilmiştir. Kullanılan renkler marka kimliğinde bulunan beyaz, mavi ve altın renkleri olarak tercih edilmiştir.






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I work worldwide, you can commission me at email - buyrun@medyababa.com
Я работаю по всему миру, можно написать мне на  почту -  buyrun@medyababa.com


262 Towers Outdoor
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262 Towers Outdoor

A language was established when the foundations of the project, which was the first tower in Kocaeli and which brought prestige to the city, were Read More
5
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0
Published:

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