UNIVERSITY PROJEct
Innovative packaging & branding design
2018
VIVID is an organic skincare brand unlike the others. Its aim is to stand out from other natural products and give organic skincare a more colourful voice. The packaging is designed to be innovative and recyclable; and the products are all natural, environmentally aware and cruelty free. This strong and bold but mostly feminine brand reflects its target audience; young/adult women, with a busy or active lifestyle, energetic and interested in body care.
VIVID is about changing what it means to be organic and challenging the idea that the branding has to be specific. It shouldn’t have to be dull and natural products could be targeted to anyone. Being environmentally aware should just be a given.
Skincare itself doesn’t have to be a dull routine either; it is a way to treat ourselves and make us feel great. That is another reason why VIVID strives to be bright, vibrant and modern.The strong use of gradients softens the geometric pattern and adds interest. I used the fonts Metropol 95 and Century Gothic for a classic high-end style.
These products are meant to be vibrant and unique by design, and to stand out from other brands. With high gift value, the packaging is an integral part of the experience and should be able to be appreciated individually.
Thank you!
