Bonhams - Event Branding for Danish Vintage Car Auction
CLIENT  Bonhams, an international auction house

PROJECT  To create logo designs, a monogram and several illustrations to use for marketing and event branding for a classic car auction held by Bonhams, for Danish collector and tycoon Henrik Frederiksen in Lyngsbaekgaard, Denmark. The Frederiksen Collection consisted of 48 cars, with a majority of prewar models dating over 100 years old in immaculate working condition.

RESULTS  It was the highest grossing auction in Denmark at $24 million at a 92% sell through, a world record breaking Bonhams auction.

INSPIRATION  Scandinavian design of simplified lines paired with historical royal elements. 

Bonhams - Event Branding for Danish Vintage Car Auction
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Bonhams - Event Branding for Danish Vintage Car Auction

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