CLIENT Bonhams, an international auction house
PROJECT To create logo designs, a monogram and several illustrations to use for marketing and event branding for a classic car auction held by Bonhams, for Danish collector and tycoon Henrik Frederiksen in Lyngsbaekgaard, Denmark. The Frederiksen Collection consisted of 48 cars, with a majority of prewar models dating over 100 years old in immaculate working condition.
RESULTS It was the highest grossing auction in Denmark at $24 million at a 92% sell through, a world record breaking Bonhams auction.
INSPIRATION Scandinavian design of simplified lines paired with historical royal elements.