The Mahall Branding

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Client → THE MAHALL
Agency → MEDYABABA
Creative Director → Teoman DEMİRTAŞ
Art Director → Gizem KAPAR
Brand Design → Serap ÖZEL, Mohammad DARWISH, Seda UTKU, Fatih HALAK
Brand Strategy → Buse EKELİK, Ece ÇOLPAN
Copywriter → Miraycan MUTLU, Ceren TERZİ

For the Mahall's logo design, colors and font types were examined within its sector. Gold was used as the main color and white and dark blue as the auxiliary color. Gold, the main color of corporate identity, was also included in the interior design. As a result of the sectoral research, a logo was developed to match the character of the brand. The logo is progressed through tpye without any emblems and symbols. In other elements of corporate identity, a simple, simple line was advanced.

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The Mahall, logo tasarımı argesinde sektöre uygun renk ve yazı karakterleri incelendi. Ana renk olarak gold, yardımcı renk olarak ise beyaz ve koyu lacivert kullanıldı. Kurumsal kimliğin ana rengi gold aynı zamanda mekanın içinde de yer aldı. Sektörel araştırma sonucu markanın karakterine uygun bir logo ortaya çıktı. Logoda herhangi bir amblem ve simgeden destek almadan tpye üzerinden ilerlendi. Kurumsal kimliğe ait diğer ögelerde de yalın, sade bir çizgi üzerinden ilerlendi.