Loreal Paris
Shine on French Pink Edition Press kit
Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ Loreal Paris
Year_ 2018
Brand Location_ South Korea
Art Director_ Hyunjung Kim Designer_ Jieun Kim, Hyoju Kim, Dahee Lee
Ultimate color, extreme shine, boldly appeared.
Special pink edition package for LOREAL’s product, ‘Shine on Locker Stick’.
In order to show product’s signature color, chic pink and glossy texture, we used French pink as a main color.
