Pecus - Branding & Packaging

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PECUS®

I was tasked with Branding/Packaging and Designing an agricultural company called Pecus (Pty) Ltd. This company is a manufacturer of salt lick blocks for for the supplementation of livestock. I was briefed with designing the logo, packaging, stationary where by the business card and brochure are concerned, outdoor advertising material and finally the website and social media campaign.

When Branding Pecus it was important to use an earthy and almost natural shade of green as I wanted to ensure the product looked natural and healthy. the balance of white and grey was to make sure the product finally had that medical supplement look. it was very important that the branding looked clean and bold from the beginning of the project.

The Brochures were a very crucial element in the early stages of this companies conception. In the early stages before the social media campaign started it was very handy to show and inform clients exactly how to use the product.

Above we have the final packaging design for Pecus (Pty) Ltd. There was a collaborative effort in coming up with the batch number/best before/manufacture date system. It was imperative to include the recommended intake into the packaging and we also ensured that social media links would be clearly visible.

once the company came off its feet and the social media campaign gained some traction. I was also briefed with designing custom packaging to the multiple distributors that pecus had gained over the past 6 or 7 months.