Loreal Paris Macaron de Paris Collection
Vip & Press kit
Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ Loreal Paris
Year_ 2017
Brand Location_ South Korea
Art Director_ Yumi Jung Designer_ Eunjin Choi, Juhyun Lee
In spring 2017, packed with the sweet flavors of Paris, the VIP Press Kit was produced for the launch of the Macaron Collection.
The press kit is composed with the concept of Macaron boutique which evokes the romance of Paris and the sweet taste of a Macaron. Interior of the box is finished with a cute illustration of brick graphics along with a shop window display that creates a Parisian feeling.
The press kit is composed with the concept of Macaron boutique which evokes the romance of Paris and the sweet taste of a Macaron. Interior of the box is finished with a cute illustration of brick graphics along with a shop window display that creates a Parisian feeling.
The concept was clearly established at an early stage thereby allowing us to provide a product efficiently with quality.
