Greener Mind is a simulated social good campaign promoting mental health. It relates mental health and plant care to relay to the viewer the importance of caring for your mind. It aims to reduce stigma around counseling and encourages viewers to take care of themselves and utilize local healthcare resources.
Based in Phoenix, Arizona, Greener Mind representatives hand out booklets that grab viewers' attention and urge them to seek mental help if they need it.
Placed around the city at public transportation stops are graphics that further urge viewers to seek help and to take care of their mental health. Using gardening terms and illustrations to communicate this concept, the advertisements help to reduce stigma and further encourage viewers to find a mental healthcare provider near them.