Supernova is a basketball academy based in China. As a sports education institution, their brand's soul is for teenagers to establish themselves as healthy young adults. Other than basic basketball courses, they built a comprehensive education method including a league and overseas study tours. After expanding their market, they came to me for a new branding design to enhance their visual identity and overall brand experience.
The brand was envisioned to be young, bold and positive, meanwhile being simultaneously dependable and trusted. To communicate emotional appeal to the audience, the solution was a system employing movement and energy. Utilizing passionate color and bold shape, the design provides a brave, real, and confident brand attitude. Fusing with the urban street style, the SUPERNOVA brand and identity resonates among Gen-Z students and their young parents.