PANADOL EXTRA
Proactive Print Campaign
When having a headache , everyday irritating sounds can really make your life miserable.
In this project we blended metal band aesthetics wiith everyday noisy objects/ situations
in order to push our message
"When things start to sound a bit heavy..."
use panadol extra, it DOES help.
Agency: Bold Ogilvy & Mather
Creative Director: Lazaros Nikiforidis
Assistant Creative Director: Vangelis Tolias
Art Director: Antonakis Paris