CLIENT: Backlite Media Kenya - Later Metropolitan Starlit (MSL) Kenya
PROJECT: DOOH & OOH Media concepts
PROJECT: DOOH & OOH Media concepts
PROJECT OVERVIEW:
Welcome to my Behance Portfolio showcasing comprehensive Visuals of Double decker billboard concepts for Backlit Media - Kenya, a leading Media seller in Kenya.
In 2018, I had the privilege of spearheading a groundbreaking project under Backlt Media Nairobi that revolutionized the out-of-home (OOH) advertising landscape. This project introduced cutting-edge concepts in the form of double-decker OOH billboards, merging traditional outdoor advertising with innovative design and technology.
Our first creative concept involved the introduction of die-cuts between the top and bottom billboard panels. This design not only provided a visually engaging and dynamic aspect to the billboards but also created an interactive experience for viewers. By carefully integrating die-cuts, we transformed static advertising spaces into captivating, 3D experiences that caught the attention of passersby. This groundbreaking approach allowed brands to communicate their messages in a unique and unforgettable way, setting a new standard for OOH advertising.
Special Backlite Die-Cut OOH concept for Hennessy
Resolution Health OOH
Brava Foods - Bravito slunted Die-Cut Double Decker Concept
Kenya Airways (KQ) NYC campaign on double decker
Rwandair Destination Europe campaign Double Decker OOH Concept
Flirt X-perience
Feel the Flirt X-perience double decker concept
Brand Kenya - Airport concept
The second concept within this project was the integration of a digital screen at the top deck of the double-decker billboard, combined with static artwork at the bottom deck. This hybrid approach combined the dynamic and ever-changing nature of digital content with the timeless charm of static imagery. Brands could convey their core messages through visually striking static artwork while simultaneously using the digital screen to provide real-time updates, promotions, and interactive content. This innovation catered to a wide range of advertising needs and attracted a diverse audience.
These concepts marked a significant leap in the world of outdoor advertising, creating a buzz and setting a precedent for creative and technologically advanced OOH campaigns. Our work not only garnered attention but also delivered outstanding results for our clients, leaving a lasting impact on the industry.
I am proud to have been at the forefront of this innovative project and look forward to continued advancements in the field of advertising and design. If you are interested in exploring creative OOH solutions or discussing innovative ideas for your brand, please feel free to reach out. Let's connect and bring your vision to life. #OOHAdvertising #Innovation #CreativeAdvertising #BillboardDesign
