Covering both print and motion we aimed to increase awareness of the Spike channel as the home to action driven entertainment. The concept ‘Full Contact TV’ encompasses the attitudes, energy and excitement that is a common thread for all Spike programming. Using visuals of the confident personalities at the core of our campaign, accompanied by bold and provocative statements we were able to give the audience a taste of what to expect on Spike. For more information, please visit the Viacom website.