You must have heard of puzzle - a game challenging the players' with their flexible wisdom. A puzzle contains many small pieces and your job is to use your knowledge, skills to assemble them into a general picture, to solve the puzzle in the most proper way.
So is Marketing. The puzzle of the company's brand advertising is always challenging for agencies. A strong brand is the proof of a company with influence. Therefore the way to deliver the brand to the consumers through advertising is never flat. That job requires an agency to be wit and observe closely to the market and the target customer. The agency also has to master using "marketing material" so the companies can rely on them.
Once a puzzle comes up, there are billion of solutions for it.
VAG Media's mission is to become Puzzle Master - experts delivering the answers for all of their customers' problems with overall, specialized, considerate and different solutions.