I would like to present below a selection of works made by my students for the exam of the Graphic Design course that i have taught at IED (European Institute of Design) at the end of 2012.
The course aims to increase the design freedom by offering to students a working method in which the physical and material aspects are fundamental elements of the project. The goal is to reduce the role of computers in design tool, encouraging the use of different techniques such as paper cutting, anamorphosis, dioramas, light graffiti, etc.
Content of the course.
The recent design trends increasingly rejects the "all-digital" design, as it lacks of originality and uniqueness. After a review of the most significant european case histories, the course has proposed a three-dimensional non-digital workshop for the realization of a poster campaign 70x100 for NikeiD, the online service for the customization and the purchase of sneakers.
Lecturers: Andrea Castelletti, Romeo Traversa
Duration of the course: 30 hours
NikeiD - Your Nike Your Heart
Margherita Galloni, Gaia Garufi, Roberta Pezzi, Enrico Puglielli
Photographer: Neri Oddo
NikeiD - Mirror of yourself
Anna Botta, Nadia Charif, Chiara Giaminardi
NIKEiD - Just You
Arianna Gambirasio, Fabrizio Grillo, Eleonora Ori, Luca Paternoster
Nike iD - Face
Elisa Stagnoli, Sharon Strada, Giacomo Viapiana
Photographer: Nadia Charif, Carlo Marchisi
Nike iD - Refraction
Riccardo Bellei, Tito Zappalà, Hans Leopold Helm, Sara Ciusani
Giuseppe Muschio Schiavone