The Brief: Launch a high quality blended Scotch to older men who are too grumpy to change from their usual.
On researching the brand we learnt that the label itself recounted the story of the old Baillie Nicol Jarvie accosting someone with a red hot poker and a fiery temper. We embraced this grouchy attitude that seemed to resonate with our target audience and created a campaign that dealt with all the frustrations of modern life.
One of the ads was voted as the Best Press Ad of the last 21 years by the Scottish public.
