Land of Grow - Grow Financial Federal Credit Union
Concept Art, Color keys, Backgrounds, Characters and Prop Design I did at Gizmo Animation Studio, for the latest Grow Financial campaign. Done under the supervision of directors Flamboyant Paradise (Antoine Quairiat & Javier Lourenço) and production coordinator Rocio Kancepolski. I was also supervisor of 2D artists Pablo Peruzzi and Malena Zeballos.
Background pieces started as linear drawings (helpful for animators). Main guides from director Antoine Quairiat were Streamline and Art Deco styles. Looking for shiny or grainy materials, with a sense of oppressive, sterile atmosphere for City of Profit, in contrast of warmer and more organic City of Grow.