OFF-WHITE x TAKEOVER "CAMPAIGN"
Refusing to be boxed into one category - what could possibly be next and would be an unexpected move for Off-White™? To enter the political realm with a “Presidential Takeover”, in a campaign promoting Virgil Abloh for the next general elections. Maintaining the iconic Virgil Abloh c/o Off-White™ essence, through the deconstruction of the typical “Presidential Campaign”. Promoting the campaign as what it is, propaganda to gain attention and build a following. Combining transparency with current streetwear cultural trends and the brand loyalty that follows. Building a dedicated following (cult), taking over a political campaign, without political ideals ever playing a part. Defining the area between power and the people as Off-White™
Political Announcement video, initially disguised as a fashion film. Promoted across various platforms online, from social media to youtube pre-roll ads it will be hard to miss the video release announcing Virgil Abloh x Off-White’s election intentions. Capturing audience attention with it initially not appearing to have any connection to the upcoming elections, structured similarly to aesthetically appearing as simply fashion film for Off-White, only to be revealing at the end their intentions at running for office.
