The “Go In Crete” key visual was inspired by the ancient Minoan culture.

The Minoan spiral symbolised fertility & infinity for the ancient Cretans.

So, I ‘ve decided to bring this symbol to the present day and use it

to communicate one single idea: “Crete is a fertile ground for business networking”.

The duality of the spiral perfectly represents the mission of “Go International”

which is the cooperation among Greek companies and international counterparts,

and ultimately the establishment of a ground for mutually beneficial relationships. 

And since we talk about products and trading, I ‘ve decided to go with earthy colour tones. Blue, brown and green represent correspondingly the natural elements

of water/wind, earth and vegetation.