OBJECTIVE -
Create a new identity, packaging for an existing coffee company.
APPROACH -
The history of Weasel coffee in Vietnam started thousand years ago. Back then, the
source of coffee was limited therefore it was considered as a luxury good. The coffee
taste was so much smoother and less bitter. I redesign the brand, using traditional
pattern of the ethnic farmer, and add a touch of modern feel to it, to show my honor
about such a distinguish kind of drink.