Gold winner: ALMANAC OF EXTREMELY AVERAGE ANIMALS by Emijl de Kock, Sanri Pienaar, Lee Pietersen, Emma Phillip and Deirdre van Coller (copywriting lecturer).

We made an almanac for National Geographic emphasizing some of the extremely average animals out there. Using the company’s slogan, ‘inspiring people to care about the planet’, we focus on animals which are often overlooked, due to their seemingly boring appearance. As a reminder not to forget them, we feature one every month and accentuate aspects that will interest and inspire – emphasizing their relevance and importance to our society.