UFC | REEBOK | CONOR MCGREGOR ACTIVATION
The Notorious One, Conor McGregor, has a unique ability to destroy his opponents in the cage as well as with a mic. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By creating a strategy that focuses on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise.
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CREDITS
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
CONTENDER STUDIO
CREATIVE DIRECTOR | DESIGNER: JASON JAY
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
CLIENT: UFC / REEBOK / CONOR MCGREGOR ACTIVATION
ROLE: STRATEGY, BRAND STRATEGY, DESIGN, ART DIRECTION
CONTENDER STUDIO
CREATIVE DIRECTOR | DESIGNER: JASON JAY
PHOTOS COURTESY OF UFC.COM AND MMAFIGHTING.COM
NON-PROFIT PROOF OF CONCEPT
