I was tasked with the creation of a fictional beer logo and label design. I immediately thought of marula beer, which is a type of beer made out of marula fruits which I used to brew when living in the African bushveld in Hoedspruit, South Africa. The marula fruits grow in a type of bushveld commonly known as miombo, hence the name. I wanted to create a visual identity which not only represented the beer within, but also the area and the cultural side of where this beer comes from. Introducing, Miombo, a Marula Pale Ale.
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