Proportsiya food delivery rebranding
Hello! 
Wanna present my recent project - complete rebranding 
of Minsk based food delivery service PROPORTSIYA.
Old branding

The previous black and white branding matched to the premium segment, but did't work well in social media.
New purpose
The new branding blurs the border between the premium segment and the mass market. 
It looks bright and modern, attracts new customers.
Packaging
Every day, Proportsiya's customers received food in branded packages that always looked the same. 
Now you can collect packages, getting each delivery in different packages, but in the same style.
Now the stickers are as interesting as the packages. Smooth asymmetrical shapes and bright colors.
Web design
Since this project is only in it's early stage - be sure to check how it grows 
and becomes more and more lifestyle, rather then just food delivery service!


Thank you!
Proportsiya food delivery rebranding
72
569
3
Published:

Proportsiya food delivery rebranding

The new branding blurs the border between the premium segment and the mass market. It looks bright and modern, attracts new customers.
72
569
3
Published:

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