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Audi E-tron
Motion Graphics
After Effects
A U D I     R A N G E
Even the longest ‘Range’ is no match for the e-tron, Audi’s first all-electric SUV—unveiled at the brand’s 2018 Charge Up event. The Mill worked closely with Venables Bell & Partners and Director Mark Jenkinson of Imperial Woodpecker to showcase the dynamic capabilities of Audi’s new car 
The piece features matte paintings and atmospheric effects in CG, crafted and composited by The Mill’s 2D and 3D Artists, as well as a show-stopping grade provided by Adam Scott, Head of Colour in the Los Angeles studio. 
‘Range’ is the second installment of the brand’s e-tron Trial campaign.
V i s u a l    E x p l o r a t i o n
B U I L D I N G    P A R T I C L E S    W O R L D 
A N I M A T I O N    T E S T S
G U I   /  D E S I G N
Agency: Venables Bell & PartnersSenior 
Producer: Matt FlakerProducer: Evan Aronson
Creative Director: Matt Miller, Matt Keats 
Associate Creative Director: Rich North, Chris Bull
Executive Creative Director: Will McGinness
Production Company
Production Company: Imperial Woodpecker
Director: Mark Jenkinson
Producer: Tom Farley
Director of Photography: Ottar Gudnason
Editorial: Whitehouse
Executive Producer: Joanna Manning
Producer: Annie Maldonado
Editor: Adam Marshall
Edit Assist: Nick O'Neill
VFX Production
VFX Production: The Mill
Executive Producer: Pete King
Producer: Andrew Gilson
Production Coordinator: Vanessa Yee
VFX Creative
VFX Creative: The Mill
Creative Director: John Shirley
Shoot Supervisor: Steve Cokonis, Robert Chapman
2D Lead Artist: Steve Cokonis, Adam Lambert
3D Lead Artist: Matt Bohnert, Patrik Lindkvist
2D Artist: Ashley Forbito, Daniel Lang, Roman Yavorsky, Lisa Ryan, Tom Van Dop, Tim Crabtree, Roxy Zuckerman, 
Gareth Parr, Matt Dobrez, Jeff Langlois, Patrick Dirks, Benoit Mannequin, Trent Shumway, Scott Johnson,
Chris Hunsberger, Carlos Morales, Adrian White, Krysten Richardson
3D Artist: Nole Murphy, Joel Kittle, Lamarcus Harvey, Daniel Soo, James Robinson, Benjamin Chan, 
Mahmoud Elragheb, Victor Duncan, Walker Kennedy, Michael Lori, Danny Garcia, Elizabeth Hammer, Freddy Parra, Alice Panek
Matte Painting: Andy Wheater
Animation: Jeffrey Lee, Jason Jansky, Christopher Leone
Design: Maxim Goudin, Jan Sladecko, Greg Park, Woosung Kang, Anastasia Skrebneva
Motion Graphics: Jan Sladecko
T H A N K   Y O U
Audi E-tron
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Jan Sladecko

Audi E-tron

Range is one of many spots which we created for lunch of Audi E-Tron. In this particular spot, we were focusing on the simulation of various CGI Read More