Never Too Old — Discover Singapore Cultures Through Colouring Books
Singapore Tourism Board sees the potential in coming up with a series of colouring books of their own
to be sold at major bookstores. The brief that was given is to come up with a suitable theme or create
a series of colouring books based on an event or celebration of sorts in Singapore.
The target audiences are adults and tourists.
Singapore is a multiracial and multicultural society. The main culture is Chinese, Malay, Indian and as
The target audiences are adults and tourists.
Singapore is a multiracial and multicultural society. The main culture is Chinese, Malay, Indian and as
well as Peranakan. The concept focuses on the repetition and patterns of each culture traditional motif.
Through the colouring books, adults and tourist get to learn a little history of Singapore and where they
can find the traditional motif in Singapore.
