BRIEF: To design logo and other branding paraphernalia for Image Roots, an Image Consulting and Personality Development company based at Mumbai, India.

SOLUTION: After several wordmaps, thumbnails and moodboards, I conceptualized and designed a logo that plays with the type to demonstrate the Yin Yang principle as the company's main  aim was to focus on developing the roots of an individual to bring out the best in him/ her. The brand icon was also developed as a visual interpretation of the same concept.