Tourist brand of Zaporizhzhia city

The basis of branding & identity of tourist city of Zaporizhzhia is the 7 most vivid tourist destinations:

Cossack
–​​​​​​​ Natural
–​​​​​​​ Historical
–​​​​​​​ Industrial
–​​​​​​​ Eventful
–​​​​​​​ Spectacular
–​​​​​​​ Sacred

Seven destinations are an assortment of leisure, various offers for tourists, which should attract more Ukrainian and foreign tourists to Zaporizhzhia.

This strategic concept is called "7 to 7"




GRAPHIC LANGUAGE OF THE 
MODERN ZAPORIZHZHIA

For the logo and corporate style we have chosen a graphic language that will be as clearly as possible identifiable in the minds of people the city of Zaporizhzhia with its special, unique constructivist character — the architecture of the Soviet period, monuments of constructivism (urban avant-garde), industrial majesty, and long, equal, as if designed under the ruler of squares and streets.







SEMANTICS OF THE LOGO






FONT LOGO







For a font logo we chose the characteristic grotesque typeface Microtype, of Ukrainian font designer Kirill Tkachov. This typeface combines constructive character and plasticity, creating the necessary contrast of strict and friendly forms.







LOGOTYPE

As a result, the logotype combines a vivid, asymmetrical sign, a font logo and a descriptor with a tourist brand slogan. The logo has three language versions: Ukrainian, Russian Cyrillic and Latin







SYMBOLS OF SEVEN DESTINATIONS 
OF TOURISM

Each tourist destination of the concept "7 to 7" has its own symbol, which consists of seven lines, as well as the main sign of the logo. Each of the seven symbols is used in offline and online communication in a manner appropriate to its own tourist destination.













TYPOGRAPHY
Brand typeface Osnova Zaporizhzia created by Ukrainian font designer Andrij Shevchenko based on the typeface Osnova. Font family consists of three basic styles: Regular, Italic, Bold






PATTERN


WEBSITE NAVIGATION ELEMENTS & ICONS





Dmytro Bulanov creative büro team:​​​​​​​
Dmytro Bulanov – project manager, art director, design
Sergii Kryvenko – concept, design, animation
Andrij Shevchenko – design of the corporate font
Kirill Tkachov – Microtype font for the logo

Project curator:
Anatoly Pustovarov – deputy mayor of Zaporizhzhia
 
The team of the Department of Culture and Tourism of the Zaporizhzhia City Council:
Sergii Bilov – Head of Tourism Department
Kateryna Simonova – Head of the Department of Tourism Activity

Tour identity for the city of Zaporizhzhia
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Tour identity for the city of Zaporizhzhia

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2,026
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Published:

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