Unconventional Diner

Our client required compelling, consistent branding for their launch of Unconventional Diner to stand out in the highly competitive restaurant scene in Washington, DC. We developed the brand from inception to launch over the course of twelve months. We continue to support Unconventional Diner across all design layers including brand refinement, menu redesign, website updates, marketing collateral and restaurant layout.



DELIVERABLES PRODUCED

BRANDING
Brand Logo and Icon
Creative Brief
Branding Guidelines
B2B One-Pager
Business Cards
Letterhead
Envelopes

PHOTOGRAPHY
Food
Team Portraits
Lifestyle

MENUS
Breakfast
Lunch
Dinner
Brunch
Happy Hour
Dessert
Thanksgiving
Christmas
Valentine’s Day

RESTAURANT INTERIOR DESIGN

SIGNAGE DESIGN & PROCUREMENT
Blade sign
Neon signs
Sandwich boards
Rope and stanchion signs
Stand-up banners

RESTAURANT MATERIAL DESIGN & PROCUREMENT
Menu paper
Napkins
Cup sleeves
Food packaging
Staff uniforms (pins, t-shirts, hats, aprons)
Take out bags

ONLINE
Website design & development
Website and server maintenance
Social media strategy & management
Automated backend menu management solution
Predesigned menu templates are updated by restaurant staff through user-friendly online portal. Updates are automatically synced to the website menu and staff can print the updated menu directly from the online portal.
Team email management
Mailchimp set up, website integration, and management
POST-LAUNCH
CREATIVE BRIEF, BRAND GUIDELINES 
& B2B ONE-PAGER
BUSINESS CARD MOCKUPS
BRAND ICON DEVELOPMENT
FOOD PHOTOGRAPHY
MENU DESIGN
WEB DESIGN
Unconventional Diner
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Published:

Unconventional Diner

Our client required compelling, consistent branding for their launch of Unconventional Diner to stand out in the highly competitive restaurant sc Read More
0
15
0
Published:

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