着物 Kimono of doll
The silk threads used in nihon shishu are called kamaito (filoselle).Generally, several kamaito are put together and twisted for embroidery, but occasionally, kamaito is used as it is.  
"Nihon shishu" is Japanese handmade embroiderymade using silk thread.  from Wikipedia
The rabbit on the back is a crest. There is also meaning of amulet in the crest.
Cherry embroidery
着物 Kimono of doll
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着物 Kimono of doll

Japanese Embroidery of doll's kimono
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