William Lucht's profile

"Designs For The Digital Age" Cross Media Campaign

This project was aimed to target design fluidity across different platforms. The cohesion across different media was achieved by anchoring each design to one key art asset. The human figure is the grounding element in this piece and strikes the viewer immediately. 
 
I wanted this piece to tie the technology behind the internet with a human figure. I believe both these criterion were met.
A closer view of the iPad and iPhone designs.
"Designs For The Digital Age" Cross Media Campaign
Published:

"Designs For The Digital Age" Cross Media Campaign

A cross media campaign consisting of a Web Landing Page, an animated Banner Ad, an iPad interface, and an iPhone interface.

Published: