Logo design, brand identity
Sashiko Sneaks
2018
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Last decade, the interest in sneaker culture has grown at an exponential rate, allowing businesses like Sashiko Sneaks to flourish. I was approached by this belgian sneaker reseller to design a logo and some sort of a key visual or pattern for his business cards and other printable merch.
While keeping it fairly simple in essence, my toughts going into this were definitely to play with some of the street culture staples like the camo print, while trying to have a brand that would not just hop on a trend and could hopefully look fresh in years from now.
