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Design Methodology – Research

Sebil Gülkanat
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Design Methodology – User Research & Design Ethnography

RESEARCH | PROCESS DESIGN | DESIGN METHODOLOGIES | ETHNOGRAPHIC RESEARCH

Type: Case Study
Client: Student Project for Research Module
Keywords: User Research, Design Ethnography, Observation, (Spacio) Temporal Mapping, Analysis, Reporting, Documenting, AEIOU, Flows, Ethnographic Conversations, Interviewing, Field Research, Research Plans, Sketching, Transcriptions
Setup Individual Work
My Role: Author of the entire paper from research to conception and writing
Project Time: 2 months, built base with this module with followed of ongoing input till end of the studies on the topic of ethnographic research and how to write different kinds of papers
Date: 3rd Semester, Autumn 2016

Introduction 
Understanding the various relationships between people, technology and our artificial world is for today’s global companies in their multi-cultural design and business settings often essential in order to stay competitive or gain a competitive edge. Therefore User Research and Design Ethnography have become an essential function in modern industries and design agencies. The goal of this module was to learn and apply methodologies from the early stages of the Design Process: understanding the user. As an example, the process of how a waitress was interacting with a visitor was observed and analysed in detail. Patterns, insights, walking distances, timing, interviews and transcripts were collected and used to formulate criteria for improvements.

Challenge 
The Design Thinking approach contains context analysis, problem finding and framing, ideation and solution generating, creative thinking, sketching and drawing, modelling and prototyping, testing and evaluating. To put oneself in the shoes of others is the best possible way to resolve 'wicked' problems by adopting solution-focused strategies, using abductive and productive reasoning and employing prototyping. These are the core features of Design Thinking and exactly for this we learned and got challenged by practical exercises on how to grasp the reality per se.

Deliverable 
Throughout the Design Management studies we had the opportunity in different modules to learn how to deliver different formats of established behavioural analyses, sketches, transcriptions and graphics, for instance. The focus was about pattern analysis of people’ behaviour and their automatic subconsciously made decisions.​​​​​​​

Conclusion 
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” — J. Stengel
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
bachelor Design Management research User research design ethnography design process HSLU Design Methodology Patterns Analysis
Design Methodology – Research
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Sebil Gülkanat's profile
Lucerne, Switzerland

Design Methodology – Research

The goal of this module was to learn and apply methodologies from the early stages of the Design Process: understanding the user. As an example, Read More

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