It's the same project with a bit of a rebrand
The objective of the advertisement for Time to Change, is to reach out to the target audience of 16-18 year olds to raise awareness around the subject of Mental health.
For the campaign, I wanted to highlight issue of OCD, showing what goes through the mind of an individual struggling with the issue and how associated stigma and discrimination can have a lasting effect on the individual.
The tagline 'show tolerance and understand' points at those who, insult and humiliate those with mental health issues, looking for ways to educate them towards understanding, what is a mental health problem and how the aims of companies such as Time to Change, are there to help give a greater insight to the issue.
