World Barista Championship Amsterdam
I have been asked to develop the branding for World Barista Championship 2018 festival in Amsterdam. My goal for the development of all design elements was to create a style that is recognizable to baristas but also appeal to an audience that does not necessarily have a link with (the world of) coffee. My focus was to design a practical visual language with different logos, color palette, typography and an illustration style that can easily be translated to various applications. All of these graphic elements were designed and delivered as a creative toolkit.