Fotoğraf çekimlerinde, ürünlerin alıcılığını ve görsel zenginliğini gösterecek, satışa sevk edecek, tadı ile ilgili merak uyandıracak ışık dengesi kullanılmıştır. Ürünlerin içeriklerini gösteren makro çekimlere de yer verilmiştir. Arka plan olarak, bazı ürünlerde, ürünün içeriğini ve doğallığını anlatan materyaller kullanılmıştır. Koyu arka plan tercih edilerek, ürünlerin ön plana çıkması sağlanmıştır.

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Cake station was established in 2018 in Kocaeli. Increased habit in society, domestic production has emerged as a solution. It offers a range of pastries and coffees. Turkey's biggest cake firms while the cake with the power supply of the pie and coffee lovers are bringing in the cafe opened.

It offers a variety of flavors with different flavors depending on the taste of the people. The Cake Station, which brings naturalness to the forefront in its products, attracts the attention of investors who want to invest in this area with the franchise system.

In the company concept, designs that are suitable for the company's growth target and national structure are preferred. Color, font family and compositions were selected according to the dynamic and demographic characteristics of the target audience.

Color, concept shoots and designs are processed as a whole, and integrity is ensured within the branches and digital media.

In photography, light balance is used which will show the buyer and the visual richness of the products. Macro shots showing the contents of the products are also included. In some products, materials describing the content and naturalness of the product are used as background. By choosing a dark background, products are brought to the foreground.