Headquartered in Bayreuth, Bavaria, Music School Arte offers music enthusiasts throughout Germany the opportunity to take advantage of qualified music lessons at home. Whether early childhood education or demanding lessons for adults and seniors - Arte is the comfortable alternative to the classical music school. To accompany the innovative business model even before it was founded and to continuously build up the brand, Arte relied on our many years of brand expertise.

The task was to make the brand appearance both child-friendly and appealing to adults and seniors as well. Also fitting to institutions such as retirement homes and schools was necessary. Content was developed in workshops with the customer and a stringent brand concept was developed. In order to meet the customer's request and respect the aspects of privacy, a highly professional and serious design has been created, based on which business cards, stationery and envelopes, gift certificates and image flyers in high-quality paper have been developed and produced. The black hot foil embossing on the business cards of the music teachers also perfectly reflects this design claim. Also in various promotional measures, Arte trusted our long years of sales experience.

In order to make the consumption of the Arte brand in the digital media as comfortable as possible, we developed a responsive website and landing pages, which we accompany with well-founded online marketing both nationally in Germany as well as regionally. These include the continuous optimization of the website, a conversion optimized Google Ads support as well as the search engine optimization and the care of the Google My Business entries.

All marketing activities were communicated in a serious but at the same time childlike design. With passionate imagery, in which children are in the foreground, the emotions for music are transported in the best possible way. The color scheme was chosen in a young design that also works for adults.

With this design, we are able to address the defined target groups of Arte accurately and position the music school sustainably in the market. With a holistic marketing concept, it is possible to express the trustworthiness and professionalism of the Arte brand in communication.