Glossy version automotive media. Focused on the description of the luxury car, premium brands. Light texts about branding cars and successful style of life, which is a manifestation of these cars are. Journal online with colorful design and headlines.
The project will be different from other automotive media a clear focus on a certain range of vehicles that can be called "image", that is, those in the formation of prices, which was originally laid premium image, the brand name. Luxury brands do not sell the car (engine), they sell special life, in which the car is just one of the attributes. So constructed corporate magazines premium brands, such an approach can be taken over by the new resource.