Lydspecialisten (the soundspecialist) is one of the leading companies in distributing high-end Hi-fi, surround, picture and multiroom in Denmark. They have been in the hi-fi industry since 1992 and are still going strong. Price, quality, performance, durability and design are the keywords in the company.“Meget mere end bare lyd” - which in English means “Much more than just sound” is the new slogan for the company. Their old logo and identity were focused on the speaker, which is a problem because they aren’t just selling speakers - but experiences. The other reason the speaker is a wrong message to send is that they are selling a lot of other stuff too, e.g. subwoofers, televisions, record players, cables and much more.
The new identity is more exclusive and dominant. The brandmark is a symbol of sound which is more suitable for the company. They now have an identity that is strong on all platforms, with a high level of recognizability. Hej Kevin Ka ndu se mine ændringer live bette ven