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Wrigley's | Thumbs Up
The challenge was to find a way to transport the straight-forward,   "Thumbs Up"  TV campaign to online in a unique, clever and fun way, without resorting to just putting the spots online.

The solution was to work with the fun nature of the TV spots and bring an extra level of interactivity or 'play' to the online experience. Since Wrigley's new tube packaging was an innovation that called for something more fun and engaging than the standard banner, and what's more fun than having stars from the 80's show us how fun (and addictive) these Wrigley's tubes are, interactive g
ames were created. Users were challenged to see how many gum pieces they could get Mr. T and Burt Reynolds to chew in 30 seconds, or in the case of Mary Lou Retton, how much 'shake, pop, chomp' she can handle to the theme of .

The result, huge fun, an extremely happy client, and users everywhere saying "Thumbs Up Baby!" Plus some CMA and W3 awards along the way.



Wrigley's | Thumbs Up
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Wrigley's | Thumbs Up

360° integrated campaign, online contesting, traditional and online advertising, PR and Social.
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