Every year the Emerging Digital Artists Award (EDAA) collaborates with a digital artist to support the digital art community. With new artwork from a new artist, EDAA requires the website and marketing materials to be refreshed with the new artworks in mind. For 2018, EDAA is collaborating with Vancouver gif artist, Philip Intile, known as pi-slices.
The rebrand consists of redesigning the website and digital and print advertisements with integration of pi-slices' artwork into the EDAA brand.
The above video is a reel of the 2017 EDAA website. It shows a poor user experience and information architecture which was lead by the goal of showcasing the featured artist's artwork. These were two main concerns taken into consideration when redesigning the 2018 EDAA website.
