I see the new format of cosmetics store as a beauty center. With the help of innovative automatic machines — electronic stylists. This E-stylists contain algorithms which are based on the best practices of leading stylists and makeup makers.
So any cosmetic store visitor will be able to choose new image and make up based on personal appearance and desired style, as well as get a list of goods that was used in chosen image, and, at the end — the ability to immediately purchase make up goods, as well as detailed instructions for creating your new image.

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Contact for commercial innovation development and branding.