Laura Geller is a cosmetics brand by renowned New York makeup artist Laura Geller. To announce their new brand positioning as a youthful fun brand with high quality cosmetics, Laura Geller needed a clean modern campaign to generate excitement across a multitude of platforms. The concept for this digital marketing campaign was to show off the textures and colors in their products with close-up shots, spills, smooshes.

- Texture

- Color

- Clean

- Modern

- Trendy