LEAGUE OF FANATICS
CONTEXT
Violence in Mexican soccer has become a big social problem.
INSIGHT
Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field.
IDEA
BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.
AWARDS
Gold winner in AMAPRO 2018.
Shortlist in mobile CÍRCULO CREATIVO.
Shortlist in digital, social and technological CÍRCULO CREATIVO.
