As Bayreuth's largest beer garden, the Herzogkeller epitomizes the Franconian beer culture: traditional Franconian delicacies, craft specialties from the Bayreuth beer brewery and shady lime trees invite guests to linger. In order to live up to the claim of beer garden culture in communication, the corporate design has been modernized by REVOCIT. The Herzogkeller relied on our know-how as a corporate identity and design specialist for this task.

Specially developed for the design style elements of the Franconian beer culture is taken into account. As a recognition effect, for example, a beer mug in a typical Franconian design was developed. The color design is based on Franconian cult dishes such as pretzels, Obazd’a, and reflects the tradition of the beer garden. Together with the handwritten typography a harmonious design was created that is well perceived by young and old. In the course of this careful modernization of the brand, advertising posters, vouchers, price lists, menus and business equipment were developed.

With a loving and modern design, we were able to give the Stadtbiergarten a new face that speaks and maybe even tastes a little of the Franconian beer garden culture.