CHALLENGE
Create a unique and original typeface.
RESOLUTION
This unique and original typeface became Rockefeller New. A typeface with all the elegance of Clarendon and the spunk of modern times. Rockefeller New gives serif typefaces a youthful feel. That youth comes in by the slight curving of the serifs. Rockefeller new is a typeface full of life and the perfect mix of vintage and modern.
