Santa Abundancia is an integral project of brand identity in which we had the opportunity to participate by creating the name, the identity applied to the space and graphics. The creation process was quite fun, inspired by the generosity of the Mexican traditional homemade dishes, we imagine the image of a deity offering rich dishes in splendid proportions, since the value offer of the restaurant is related to this relevant attribute, named it as Santa Abundancia.

In addition to this divine expression, a second factor takes place when exuberance is related to gastronomy, this pair of situations are key elements to exalt in the discourse of its brand identity.

The graphic is based on these principles, broad figures and sinuous curves in an analogy with the saucers, similar situation occurs with the mural, the main axis of the space, tells a story about this divine being and the various ingredients in which it creates its great flavors.

The visual and verbal resources help us to make a speech full of energy and good vibes; shapes, colors, phrases and illustrations contribute to tell the story in which we appreciate the existence of Santa Abundancia in our

foods.