Client : XIAOMI | China 小米
Creative Direction : BIG6 Studio / Somei
Producer : Katie Chen / Somei
Creative Director :Utsuo / Joeding
Art Director:Utsuo
Phone Modeling and Shading : Utsuo / Lin Kai
3D Animation : Joeding
Lighting & Rendering & Compositing : Joeding
Music & Sound Design :Echoic Audio
Storyboard / Styleframe:Utsuo
小米8青春版国外版本,和国内版本的后背材质略有不同。这次客户对于视频的大方向提出希望回归产品展示本身,少一些概念设计,多一些手机展示的镜头语言。所以我们这次求稳没有玩太多的花样,回归本质。
The customer wants to return to the product display itself to get the general direction of the video, reducing the conceptual design and more lens language for the phone display. So we didn't play too many tricks to stabilize this time and return to the essence。​​​​​​​
Storyboard
Styleframe